The Wall Street Journal
The Wall Street Journal
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Why Apple CEO Tim Cook Says Prices Will Increase

Posted

June 17, 2026

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WSJ’s Rolfe Winkler breaks down his exclusive interview with Apple CEO Tim Cook, who said Apple is raising prices on its devices after an “unprecedented” increase in the prices and availability of memory chips.

#Apple #Tech #WSJ

Guests & Subjects Covered

WSJs Rolfe WinklerApple CEO Tim CookApple Tech WSJ

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Why Apple CEO Tim Cook Says Prices Will Increase · The Wall Street Journal · Sentinel