The Wall Street Journal
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Why Equinox Charges $350 a Month and Members Keep Coming Back | WSJ The Economics Of
Posted
June 30, 2026
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June 30, 2026
189,748
2,660
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1.50%
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6:14Now PlayingEquinox was a pioneer in luxury fitness, turning the traditional gym into a social club where members pay a premium for status and amenities. But as competitors crowd the high-end market, the brand is under pressure to maintain its dominance and maximize member spending.
WSJ spoke with Equinox Executive Chairman Harvey Spevak, who breaks down the company’s aggressive growth strategy.
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The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
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