The Wall Street Journal
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How This 100-Year-Old Company Is Recreating a Lost Neon Color | WSJ Coveted
Posted
August 11, 2026
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August 11, 2026
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9:37Now PlayingOne type of green neon has already disappeared. As longtime neon makers retire and fewer people learn the trade, an iconic American craft faces an uncertain future. WSJ explores why preserving neon is about more than keeping old signs illuminated.
Chapters:
WSJ's Coveted highlights the precision and process behind expertly-crafted cult favorites — from the pencils beloved by Disney animators to the sushi knives breaking thousands of years of Japanese tradition. These stories show how the smallest everyday items can be transformed into the ultimate luxury splurge.
#Neon #Business #WSJ
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