What is the Basic Attention Token (BAT) and Why I’m Invested in it - Crypto Portfolio Update
March 17, 2018
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8:17Now PlayingWhat is the Basic Attention Token (BAT) and Why I’m Invested in it - Crypto Portfolio Update
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Basic Attention Token is a decentralized, transparent digital advertising platform based on the Ethereum blockchain from the inventor of Javascript and co-founder of Mozilla & Firefox. The platform is comprised of many components: a digital ad exchange that allows advertisers to purchase ad space and user attention, analytics dashboards, ML matching algorithms, attention measurement & reward systems, and more.
BAT ($BAT) is also the eponymous ticker symbol for the Ethereum-based ERC20 utility token, utilized as the unit of account for attention within the BAT platform:
Advertisers will transact in $BAT to purchase advertising space and user attention;
Publishers and content creators will receive ad revenue and user contributions in $BAT;
Users will earn and be rewarded in $BAT for their attention (“ad revenue sharing”).
When users choose to view ads within the BAT ecosystem, they will be compensated in $BAT for their attention. For example, users will receive 70% revenue share per ad displayed through “private ad slots”, like a private ad tab in the Brave browser.
Essentially looking to compete with Google Adsense!
While the Brave browser is the primary focus for the BAT platform integration roadmap 1.0, the team intends to extend BAT beyond the Brave browser.
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