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Why that bouquet of flowers will cost you more this Valentine's Day

Posted

February 13, 2025

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1,288

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22

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1.71%

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Valentine’s Day has florists nationwide working overtime, arranging nearly $3 billion worth of flowers purchased for the holiday — and this year, the average price for a bouquet of roses is more than $90, up 2% from last year. NBC’s Marissa Parra reports for TODAY from Miami with a behind-the-scenes look where 90% of imported flowers in the U.S. are processed and inspected by customs specialists.

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#flowers #valentinesday #money

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Why that bouquet of flowers will cost you more this Valentine's Day · Today · Sentinel