How ‘Summerween’ is Boo-sting Sales Ahead of Spooky Season
July 1, 2025
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4:10Now PlayingHow ‘Summerween’ is Boo-sting Sales Ahead of Spooky Season
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as posted by the channelFrom watermelon jack-o-lanterns to poolside skeletons, the “Summerween” trend is bringing the spirit of Halloween months early — and experts say the popularity online has boo-sted sales in stores. NBC’s Vicky Nguyen reports for TODAY.
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