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How Older Creators Are Becoming Becoming Social Media Stars
Posted
November 9, 2025
Views
2,065
Likes
26
Comments
2
Engagement
1.36%
November 9, 2025
2,065
26
2
1.36%
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3:08Now PlayingBaby boomers and Gen X creators on social media are building online audiences as they document their days as “silver influencers,” posting everything from workout videos to dating advice. For years, TikTok was associated with a Gen Z audience, but some experts say younger users see older creators as more authentic. NBC’s Stephanie Gosk reports in this week’s Sunday Spotlight.
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