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Instacart Ends AI-Driven Price Testing Program Amid Controversy
Posted
December 23, 2025
Views
19,390
Likes
349
Comments
20
Engagement
1.90%
December 23, 2025
19,390
349
20
1.90%
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0:23Now PlayingInstacart will no longer let retailers use its AI-driven software to run "item price tests," the company announced Monday, following public criticism and reported questions from federal regulators about how prices on the shopping and delivery platform are set.
The controversy over pricing on Instacart arose earlier this month, when several nonprofit consumer advocate groups published a report Dec. 9 containing examples of prices that varied among customers who were shopping for the same item at the same store on Instacart.
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