Buffets Surge in Popularity as Consumers Look to Maximize Value
January 29, 2026
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3:30Now PlayingBuffets Surge in Popularity as Consumers Look to Maximize Value
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as posted by the channelBudget-conscious Americans looking to get more bang for their buck are rushing back to the all-you-can-eat buffet, which is now a $700 billion industry. According to a 2026 survey from Yelp, searches for “all you can eat buffet near me” jumped more than 250% in 2025, which is bringing big business back to buffet chains like Golden Corral. NBC’s Brian Cheung reports for TODAY.
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