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How 'Wimpy Kid' Author Jeff Kinney is Transforming His Hometown
Posted
April 17, 2026
Views
5,044
Likes
105
Comments
8
Engagement
2.24%
April 17, 2026
5,044
105
8
2.24%
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5:02Now PlayingJeff Kinney, the man behind the bestselling book series, “Diary of a Wimpy Kid,” is on a mission to revitalize his small town of Plainville, Massachusetts, which is also the setting of his 20 books and 8 movies. Kinney shares that he and his wife built a bookstore with their first “Diary of a Wimpy Kid” royalty check and they now have plans to build out the rest of downtown with a restaurant, park, and beer garden with the goal of creating spaces where people can gather. Reporting for TODAY, NBC’s Chloe Melas shares an inside look at the project, and then reveals that a brand new movie from the series is coming out later this year.
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