Elliot Hill Talks Return to Nike, Plans to Revive the Struggling Brand
May 11, 2026
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5:58Now PlayingElliot Hill Talks Return to Nike, Plans to Revive the Struggling Brand
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as posted by the channelNike CEO Elliott Hill, who after 32 years at the company was brought back to lead it in 2024, sits down with TODAY’s Craig Melvin to discuss how the brand is in “reset mode” with a focus on innovation and sports research. “We’re setting this business up for the next 40 years,” he says. He also discusses how Nike addresses affordability and tariffs, and reveals how human performance sparks inspiration for him.
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