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Why Nostalgic Brands Are Winning Over Shoppers in 2026
Posted
June 24, 2026
Views
2,974
Likes
73
Comments
6
Engagement
2.66%
June 24, 2026
2,974
73
6
2.66%
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3:36Now PlayingFrom Capri Sun to Hot Wheels, many beloved childhood favorites are suddenly cool again. New data reveals that the brands gaining the most consumer trust this year are rooted in nostalgia, with Millennials and Boomers leading the charge. Meanwhile, AI and tech companies are facing a massive trust deficit. NBC's Christine Romans reports for TODAY.
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