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Get a Rare Look Inside Levi’s Denim Research Lab
Posted
July 9, 2026
Views
2,234
Likes
47
Comments
3
Engagement
2.24%
July 9, 2026
2,234
47
3
2.24%
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5:55Now PlayingIn 1873, Levi Strauss and Company crafted their first pair of blue jeans and the brand has defined American style for 150 years. The company’s first female CEO, Michelle Gass, sits down with TODAY’s Savannah Sellers to discuss the company’s legacy and evolution, speak out on the use of artificial intelligence and share at a look at archival pieces worn by icons like Beyoncé.
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