September 27, 2023
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4:11Now PlayingLocation, location, location! In this video, Tom explains why more IS NOT always better.
Facebook is the largest social networking site in the world, with over 3 billion monthly users. However, not all users are equally profitable. Most Facebook users live in developing countries and the East, where incomes are a fraction of what the average person makes in Canada and the U.S.
This makes Facebook's ad-based business model less effective than it could be without wealthy Western users.
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