How to find and develop the best salespeople

Are your salespeople superstars or do they deliver lackluster performance? As Tony Robbins explains in this video, your sales team is one of the most critical pillars of your marketing and sales strategy. If you don’t have one, get one. If you do have one, master how to find and develop the best salespeople instead of wasting your time on underperformers. Learn how to build amazing sales teams at and read on for more tips.

The most important thing to understand is that quality salespeople are not trained, they’re found then trained. If someone doesn’t have the nature of sales in the core of who they are, they can talk to a thousand people and not make a sale. If they don’t have a love for building relationships, a passion for your product or service and sales confidence, they may achieve sales in the short term, but they won’t create longterm results. You can learn how to build sales confidence at but some skills can’t be taught. Our careers must reinforce our natures in order to be fulfilling, and they must be fulfilling in order for us to truly succeed in them.

You might think it’s difficult to find these quality salespeople. How can you tell if someone has what it takes? In this video, Tony reveals the two key characteristics that you need to look for in your salespeople. Changing his screening process to include these two keys helped him grow his businesses 25% to 100%, and you can too.

Business, especially sales, is 80% psychology and only 20% skill. But remember: A business is also only as strong as the psychology of its leader. You can hire the best salespeople, but if you can’t lead them, you will fail. Sales Mastery Systems are just one of the Seven Forces of Business Mastery you’ll learn about at Tony’s transformative, five-day Business Mastery event.

Business Mastery is the world’s premier business training event designed and hosted by the world’s #1 authority on personal growth, business transformation and peak performance – Tony Robbins. This five-day event equips entrepreneurs, business owners and operators with cutting-edge systems, skills and strategies not found anywhere else to create an invincible advantage against competitors.

Business Mastery is designed to help participants thrive in any economic climate as they discover critical factors impacting their businesses currently, and design an action plan for the next phase of growth, whether they seek more profits or an exit strategy. This includes marketing tips, maximizing a business’ digital presence to actually get seen and discovered online and how to anticipate and solve the biggest business problems.

During this comprehensive program, participants gain the same proprietary tools and methodologies Tony Robbins has used to make more than 70 businesses profitable. They’ll also unlock exclusive growth tips from industry giants from companies like Airbnb, OrangeTheory, Shake Shack, SoulCycle, Warby Parker and more.

Now available as an immersive virtual event, Tony Robbins’s Business Mastery is drawing even larger crowds and a new generation of business owners.

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