Trish Regan
@TrishReganChannel·1.2M subscribers·10.6K videos
New: Bud Light Controversy Costs Anheuser-Busch Nearly $400 Million in Lost US Sales
Posted
August 6, 2023
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August 6, 2023
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8:09Now PlayingThe parent company of Anheuser-Busch is struggling in the wake of its Bud Light marketing controversy surrounding the Dylan Mulvaney influencer campaign. The question for the company is: Can the Bud Light brand make it? In this clip, Trish Regan sits down with one of AB Inbev's former top executives, Ansel Fredericks, to discuss 'what went wrong' and whether the company can recover. Fredericks says there was a cultural shift at InBev that happened several years ago that caused the company to lose its focus.
AB Inbev's second quarterly sales numbers showed that US revenue fell 10% in the latest quarter with sales to U.S. retailers declining some 14%. Revenue declined by $395 million compared with the same time last year.
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