Trish Regan
@TrishReganChannel·1.2M subscribers·10.6K videos
Bud Light's DESPERATE New Push To Win Back ‘Fratty’ Guys
Posted
September 2, 2023
Views
5,162
Likes
461
Comments
86
Engagement
10.60%
September 2, 2023
5,162
461
86
10.60%
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3:51Now PlayingTrish Regan reports that Bud Light is making a new move to regain the audience it once didn’t want: Frat Guys. It’s got big plans at Georgia Southern’s upcoming football game; the company is putting the school’s football team on the beer cans and asking students to scan the QR codes for a chance to win a private flight over the field. Parent company AB InBev, a global conglomerate that was formed through the purchase of Anheuser-Busch by a Brazilian company for $52 billion in 2008, has lost $40 billion in shareholder value since the start of the Dylan Mulvaney marketing campaign. Trish Regan tells us why this new advertising gimmick won’t win back customers.
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