Climate Right
July 31, 2017
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2:15Now PlayingClimate Right
YouTube Description
as posted by the channelMany consumers in Sweden want to make climate-smart choices but say that they lack the knowledge and support to do so. The Climate Right project in Uppsala, Sweden, set out to change that, by making it possible for people to measure and reduce their climate impact.
Using a free app developed for the project, participants were able to track their climate impact through their choice of food, mode of transport and way of living, encouraging them to live in a climate friendly way. The app collects a user’s consumption data, estimates their climate footprint in all consumption areas, and presents the information on the user’s screen. The Climate Right project was launched in 2015 by Sweden’s largest grocery retailer, ICA, and one of the largest housing companies, Uppsalahem.
The project proves that increased awareness about day-to-day choices has a significant effect on individual carbon footprints and can inspire people to live more sustainably.
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