USA Today Episodes Around January 12, 2016
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1:47Now Playing360 video: A look at the 2017 Chrysler Pacifica minivan
Jan 12, 2016·33.6K views
January 12, 2016
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1:47Now Playing*Please note the narrator calls this a 2016 Pacifica, it is the 2017 Pacifica*
Fiat Chrysler Automobiles plans to dramatically redefine the minivan category with its new Chrysler Pacifica and a plug-in hybrid version — two models with enough fresh styling and performance to potentially re-energize a segment that has lost more than half its sales the past 15 years.
The minivan will be formally unveiled Monday at the North American International Auto Show in Detroit.
The automaker is surprising the industry by dropping Town & Country -- a name that has helped it retain its position as the king of minivans for the better part of 25 years -- and reviving the Pacifica name. The automaker eventually plans to phase out the Dodge Grand Caravan, too.
"Sure, it is absolutely risky to change the name, but that’s how confident we are," said Tim Kuniskis, head of Chrysler, Dodge and Fiat. "We wanted to change the name so that you think, 'this is new, this is fresh, I need to check this out and forget the perception that I had about the previous minivan.'"
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