June 14, 2019
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Hot Wheels is ready to zoom into the new century.
So what if it's 19 years after the dawn of the millennium? Mattel is finally ready to give America's best-selling toy a detail job and re-introduction. And it's got Apple, Amazon and Target in line to participate.
Mattel has reinvented the venerable toy line as Hot Wheels id, a physical toy that now connects to video play, via a smartphone and tablet app, as well.
The Apple Store has nabbed an exclusive window of the next 30 days to demonstrate the toy and sell it at retail.
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