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1:01Now PlayingMiller High Life beer destroyed by customs over 'champagne' nickname | USA TODAY
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1:01Now PlayingIn a statement, Molson Coors Beverage Co. said they "respect local restrictions around the word ‘champagne,’" and they "remain proud" of its nickname.
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Belgian customs seized a shipment of 2,352 cans of Miller High Life in Antwerp, Belgium in February. Comité Champagne, the trade group that protects the Champagne region of northeastern France's designation of origin and its trademark, asked that the beer, bound for Germany, be destroyed.
The trade group, which paid for the process, released video and photos of the process of disposing and recycling of what amounted to 98 cases of beer. The beer and cans were "recycled in an environmentally responsible manner," the group said.
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