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1:23Now PlayingTaco Bell wants legal permission to use the 'Taco Tuesday' phrase | USA TODAY
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1:23Now PlayingTaco Bell is asking the U.S. regulators for permission to use the phrase "Taco Tuesday," originally trademarked by Taco John's.
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Taco Bell is trying to cancel the trademark from Wyoming-based Taco John’s which has possessed it for more than three decades, long before it became a pop culture phenomenon.
Taco Bell says it wants to “liberate” the trademark that restricts other chains from using the phrase so that “Taco Tuesday” belongs to “all who make, sell, eat and celebrate tacos."
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