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1:01Now PlayingTaco Bell wants legal permission to use the 'Taco Tuesday' phrase | USA TODAY
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1:01Now PlayingTaco Bell is asking the U.S. regulators for permission to use the phrase "Taco Tuesday," originally trademarked by Taco John's.
RELATEDTaco Bell wants legal permission to use the 'Taco Tuesday' phrase
It was announced by Taco John's on Tuesday that they will be relinquishing their ownership of the trademark for "Taco Tuesday" in the United States. The company had owned the trademark for over 40 years, however, due to recent disputes regarding the rightful owner of the name, the company ultimately reached a settlement.
“We’ve always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn’t feel like the right thing to do,” Taco John's CEO Jim Creel said in a statement.
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