What science says about what makes something cool | The Excerpt

Is coolness just a vibe—or something deeper? A new global study spanning 12 countries finds surprising common traits that define who we see as cool. Turns out, it’s not about rebellion or being aloof. University of Arizona professor Caleb Warren, co-author of "Cool People," breaks down the six qualities that consistently make someone cool worldwide—and why being cool doesn’t always mean being good. He also explains how social media reshapes our perception of cool, and what the rise of coolness as a status symbol reveals about modern values.

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