Valuetainment
@VALUETAINMENT·7.1M subscribers·12.2K videos
Air Jordan's - How Nike Created a Brand Worth Billions - A Case Study for Entrepreneurs
Posted
March 10, 2017
Views
252,872
Likes
4,735
Comments
406
Engagement
March 10, 2017
252,872
4,735
406
2.03%
Every word spoken in this episode is indexed. Type any phrase to jump straight to the moment it was said.
Type any word or phrase that may have been spoken. Click a result to seek the player to that exact moment.
Try a name, a topic, or a quoted line
21:02Now PlayingThe Biz Doc, Tom Ellsworth dives into case study #17 on Air Jordan's & How Nike Created a Brand Worth Billions .
In this case study – you will learn negotiation tips and how to go big on marketing when a game-changing deal is on the table.
It’s a story of a tense prolonged negotiation among giant companies that was won by Nike against the odds:
Adidas: a struggling company that had lost its founder and then lost its way in the cut-throat jungle of athletic shoes. Michael Jordan WANTED Adidas but they FUMBLED the opportunity.
Converse: The king of basketball was about to fall off the throne. They had Magic Johnson, Larry Bird and Dr. J – but they were slipping and not innovating at a time when fashion was coming to athletic shoes. They were CONTENT to offer Michael Jordan the standard NBA player deal – but he wanted to see innovation and fresh ideas.
Nike: The leader in running shoes had recently told Wall Street that it had a financial loss. Worse, the 1984 Olympics saw Carl Lewis will gold medals in flashy Nikes but that didn’t translate to sales. They NEEDED Michael Jordan and they knew it. The incredible part is that Michael Jordan didn’t even want to go to the Nike meeting – his parents were talked into it by his agent!
Grab your notebook, take notes and join the conversation as Valuetainment brings you case studies with The Biz Doc.
Visit the official Valuetainment Store for gear
Please subscribe to Valuetainment, comment and share to help educate entrepreneurs from all over the world.
About Tom EllsworthTHOMAS N. ELLSWORTH, is an experienced CEO / COO and entrepreneur. He has been disrupting industries and driving consumer shifts through Venturebacked companies in technology, software, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick BetDavid
Connect with Tom
About Nike: Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
Valuetainment- The Best Channel for Entrepreneurs
Sentinel Indexing in Progress
Metadata and chapters are available. Claim extraction for this episode is pending.
All video content is delivered via YouTube embedded players in accordance with the YouTube Terms of Service. Sentinel provides research tools that promote discovery and accountability across political media.
