Apple- 12 Years Without the Master - A Case Study for Entrepreneurs
April 21, 2017
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18:15Now PlayingApple- 12 Years Without the Master - A Case Study for Entrepreneurs
YouTube Description
as posted by the channelIn Case Study #23 I take a look at the 12 lost years of Apple.
Yeah, yeah many people will protest that statement. But you cannot deny the malaise and flat-line existence of Apple during the tenure of Sculley, Spindler and Amelio. Rather than dwell on items that you can read about in any number of books, I thought I’d use this week’s case study to discuss strategy.
This Episode includes a “How to” look at Blue Ocean Strategy and the now-famous four actions framework. This is a key lesson you can certainly use in your business or career now and in the future.
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Book recommendations:
1. Blue Ocean Strategy 909
2. Competitive Advantage 1350
Time stamps:
1. Strategy 00:41
2. Visionaries 1:20
3. Recap: 15:57
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