Valuetainment
@VALUETAINMENT·7.1M subscribers·12.2K videos
How Rolls-Royce and Maserati Made Luxury Cars an "Impulse Buy"
Posted
September 28, 2024
Views
10,017
Likes
623
Comments
7
Engagement
6.29%
September 28, 2024
10,017
623
7
6.29%
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0:58Now PlayingRolls-Royce and Maserati have revolutionized their marketing strategy, making their high-end cars more accessible to affluent buyers. Instead of showcasing them at traditional car shows, these luxury brands exhibit at yacht and plane shows, where a €250,000 car feels like an impulse buy next to multi-million-dollar jets and yachts.
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