May 21, 2025
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1:16Now PlayingIn 1989, before Fox News was born, Rupert Murdoch was already a global media power player, and Rob Hersov had a front-row seat to his empire-building mindset. For two years, Rob sat in the room as Murdoch reviewed business pitches, instantly identifying billion-dollar winners and throwing the rest in the trash.
In this rare behind-the-scenes story, Rob shares how a simple pitch for country music TV turned into a multibillion-dollar empire — and how Murdoch made that decision in minutes. These are the moments where empires are built.
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