Why does LEGO survive VIDEOGAMES? - VisualPolitik EN
December 22, 2017
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13:45Now PlayingWhy does LEGO survive VIDEOGAMES? - VisualPolitik EN
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as posted by the channelLEGO is the biggest toy manufacturer on the planet but, nonetheless, they aren’t even on the stock market. Other industry behemoths like HASBRO or MATTEL are listed on the NASDAQ index.
But LEGO, with bigger sales, a presence in most of of the World and one of the most valued brands keeps its status as a family business.
But not only that! Unlike its competitors, LEGO is the best toy manufacturer when it comes to surviving the videogames industry. As much as videogames increase their sales, toy retailers like Toys'r'us file for bankrupcy and big manufacturers loose a big share of their sales. LEGO, instead, is making record sales these years. In this video, we tell you their story.
Also we want to finnish this video by wishing MERRY CHRISTMAS to all of our viewers and collaborators who made VIsualPolitik possible.
And don't forget to visit our friend’s podcast, Reconsider Media:
Interesting Links:
Lego's story with a happy ending
How LEGO grew up to global dominance
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