Washington Post
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Welcome, first time with BTS? We can explain. | The Washington Post
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September 22, 2018
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2:34Now PlayingThe K-pop supergroup from Seoul will be at the United Nations on Sept. 24, 2018 to help kick off a youth education and employment initiative. So... who is BTS and why are they speaking at the UN?
K-pop is one of South Korea’s biggest exports—with ticket sales, music downloads and merchandise racking up a reported $4.65 billion last year, accounting for a sizable 0.3 percent slice of their country’s GDP. BTS, or Beyond the Scene, a seven-member South Korean boy band, in 2019 became the first group since the Beatles to earn three No. 1 albums on the Billboard 200 chart in less than a year. But once again, the band didn’t get a single Grammy nomination, though it attended last week’s show and took the stage with Lil Nas X. Still, BTS has left its mark on the global music industry. “People will buy anything they touch,” said Paul Han, co-founder of the Korean pop news site Allkpop.com, which has 10 million monthly readers worldwide.
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