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Aurora James on campaign to get more black-owned brands onto shelves (Full Stream 7/9)
Posted
July 9, 2020
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as posted by the channelAs protests demanding racial justice galvanized the nation, Aurora James, founder and creative director of Brother Vellies, devised her own initiative to address inequality. The 15 Percent Pledge is a nonprofit organization that challenges retailers to commit 15 percent of their inventory to black-owned businesses and provide mentorship for emerging brands. Major brands like Sephora and Rent the Runway have signed on. The Washington Post’s Robin Givhan will speak with James about the campaign and plans to include grants and programming as part of the pledge on Thursday, July 9 at 4:00 p.m. ET.
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Aurora JamesBrother VelliesPercent PledgeThursday JulyET Washington Post LiveWashington Post LiveThe PostsThe Washington Post
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