Washington Post
@washingtonpost·2.8M subscribers·24.8K videos
The right (and wrong) way to rebrand Washington's football team
Posted
July 27, 2020
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5,294
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YouTube Description
as posted by the channelFor the 2020 season, the NFL team formerly known as the Washington Redskins will just be the Washington Football Team as they search for a less offensive name. Top branding experts say selecting a name is a hard exercise, where many things can go wrong. It's also a process that cannot be rushed, they say. Doing it right means talking to a wide range of fans and key stakeholders, like corporate sponsors. Doing all of this right could take two years. Read moreSubscribe to The Washington Post on YouTube
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