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Can a $6,000 coach get you into your dream sorority?

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August 18, 2025

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Sorority rush season has become so competitive that some young women spend thousands on coaches to perfect applications, curate social media and style outfits. According to the consultants The Post spoke to, the amount of prepping takes several months.

At big Southern schools such as the University of Alabama, Auburn, Ole Miss, Tennessee, Clemson, the University of Georgia and many Texas campuses, recruitment is treated like an Olympic sport, with 2,000 to 3,000 young women vying for a few spots at each house. The most competitive hopefuls don’t just show up in August; they prep a full year in advance, usually at the start of their senior year of high school. Instagram grids get curated; some students get up to 30 letters of recommendations; hours are spent scripting and rehearsing for video applications. And families are paying for roundtheclock access to rush coaches who know the inside politics of every house and, in some cases, get word of a bid before the student herself. Read moreSubscribe to The Washington Post on YouTube

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Can a $6,000 coach get you into your dream sorority? · Washington Post · Sentinel