New Robot McDonald's Is Freaking People Out
December 27, 2022
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7:48Now PlayingNew Robot McDonald's Is Freaking People Out
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as posted by the channelA concept McDonald's in Houston has no human staff serving you. Brett Erlich and Rayvanna break it down on The Watchlist. Watch LIVE on weekdays at noon ET.
Read more HERE
"The first mostly non-human-run McDonald’s is open for business just outside Fort Worth, Texas.
At just one location so far, customers can drive to the golden arches and expect to be served a Big Mac or a Happy Meal by a food and beverage conveyor instead of an actual, real-life human being.
A spokesperson for McDonald’s told the Guardian that the test concept “is not fully automated”, emphasizing that the restaurant does employ a team comparable to that of a traditional store.
Smaller than a typical McDonald’s, the location is geared towards customers on the go rather than those who plan to dine inside. It limits interactions between team members and customers and uses “enhanced technology that allows the restaurant team to begin preparing customers’ orders when they’re near the restaurant”.
The goal of the test is to improve order speed and accuracy.
Customers can pick up their meals in a drive-through “order ahead lane” or order at the touchscreen kiosk inside the store.
McDonald’s called the concept “more seamless than ever before”.
But the stunt drew the ire of activists, who criticized the fast food corporation for entertaining the idea of a costly automatic restaurant rather than pay its workers a living wage."
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