Will Cain Country
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Mat Best’s Playbook: Military Made Me a CEO
Posted
November 4, 2025
Views
1,217
Likes
28
Comments
1
Engagement
2.38%
November 4, 2025
1,217
28
1
2.38%
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10:18Now PlayingMat Best, former Army Ranger and co-founder of Black Rifle Coffee Company, joins Will Cain to talk about building a veteran-led business, the rise of @BlackRifleCoffeeCompany, and how military leadership shaped his success. From competing with Starbucks to saying “no machines” in creative work, Mat Best reveals how authenticity, grit, and purpose turned a mission into a movement. @MBest11x
👉 Topics: entrepreneurship • veterans • military leadership • coffee business • cancel culture • AI creativity • direct-to-consumer strategy
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