Can Israel Win The Social Media War?

David Keyes is a former spokesman for PM Netanyahu and communications advisor from 2016-2018. He is widely credited for creating unprecedented virality for the PM and Netanyahu tasked him with exposing Iran's secret atomic archive. After October 7th he created the TOTAL VICTORY movement that became ubiquitous in Israel, including the TOTAL VICTORY hat. For decades he's been calling for the total defeat of Hamas. He co-founded an AI communication startup in Tel Aviv that builds technologies and sparks by virality. David joins Yishai to talk about fighting both the kinetic and NARRATIVE WAR against Israel.

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Rabbi Yishai Fleisher is the International Spokesperson for the Jewish Community of Hebron - a Middle East hotspot, King David's first capital, and home of the Mearat Hamachpela - the Tomb of the Biblical Patriarchs and Matriarchs. He is also an elected Councilman in one of the largest Jewish community in Judea and an advisor for international affairs to Minister of National Security Itamar Ben Gvir. Rabbi Yishai is a popular English-language podcaster and YouTuber on the topics of Israel, Judaism, and the Middle East and has appeared in major media outlets including CNN, Piers Morgan, and more. Yishai is a rabbi, a graduate of Cardozo Law School in NYC, a former paratrooper, and continues to serve in the IDF reserves.