JioCinema's big IPL bet has advertisers in a fix
March 24, 2023
13 min
45
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Episode 45 · March 24, 2023
JioCinema's big IPL bet has advertisers in a fix
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Episode 45 of 773 — walk the feed in the order it was published.
JioCinema's big IPL bet has advertisers in a fix
Summary
<p>After buying the digital rights for IPL for an eye-popping amount last year, Mukesh Ambani’s JioCinema wants to change the way Indians watch cricket. It wants to replace TV viewing with online streaming.</p><p>In order to pull it off, it came up with an almost disruptive move. It decided to make IPL streaming free</p><p>While viewership is expected to hit half a billion and ad impressions to quadruple after this, advertisers are skeptical about a host of unknown factors.</p><p>What are they?</p><p>Tune in to find out.<br /></p>
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