Nykaa gambled on fashion. Was it worth the risk?
April 13, 2023
10 min
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Episode 54 · April 13, 2023
Nykaa gambled on fashion. Was it worth the risk?
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Nykaa gambled on fashion. Was it worth the risk?
Summary
<p>After its listing, investors were almost bullish about Nykaa shares. And for good reason. The company has been a pioneer in normalising buying beauty and cosmetic products online. It showed profitability that the other listed tech companies were nowhere close to.</p><p><br />So in 2018, it decided to venture into fashion.</p><p>But things have been a bit shaky since last year. A week ago, Nykaa gave its investors a “revenue update” for the last quarter and it did not paint a very pretty picture. The company blamed the pullback in discretionary spending for the subdued growth in its fashion business.</p><p>This, however, is not the first time fashion has been the source of concern for the beauty and personal care e-commerce giant.</p><p>Was Nykaa's foray into fashion worth the risk?</p><p>Tune in to find out. </p><p><br /></p><p><br /></p>
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