Dabur is battling an identity crisis

<p>With increased competition within the country, the world leader of Ayurveda brands, Dabur, is looking to acquire and expand. It wants to change its story and focus on a new target consumer.  </p><p>Just last year in October, it acquired a 51% stake in Badshah Masala, one of the country’s leading spices companies.  </p><p>But how is the over-hundred years old company planning to reinvent?  </p><p>Tune in. </p><p><strong><em>Recommendation</em></strong><em></em></p><p><a href="https://the-ken.com/story/dabur-seeks-gen-z-approval-to-shed-boomer-image/"><em>Dabur seeks Gen Z approval to shed boomer image</em></a></p><p><em>Daybreak is produced from the newsroom of </em><a href="https://the-ken.com/"><em>The Ken</em></a><em>, India's first subscriber-only business news platform. </em><a href="https://the-ken.com/"><em>Subscribe</em></a><em> for more exclusive, deeply-reported, and analytical business stories</em></p>