Growth? ✓ Convenience?✓ Happy delivery partners? Swiggy's walking a tightrope

<p>It has taken Swiggy almost ten years and a whole lot of strategically planned moves to become the indispensable app that it is for us today.</p><p><br />But decisive moment for the delivery giant came three years ago in 2020 with the pandemic. Swiggy’s core food delivery business took quite the hit . It had no choice but to adapt quickly and branch out. It decided to build on its delivery experience and launched Instamart for groceries and Swiggy Genie for intra-city couriers.</p><p>The company is now valued at just under $8 billion dollars and has seen its revenue double to almost $600 million in the year ended March 2022. Putting itself on the fast lane to growth while delivering  convenience to the urban consumer has really worked out for the company. Or at least so it seems.</p><p><br /></p><p>Because in doing all of this, Swiggy might have forgotten the most important part of the equation- its 350,000 delivery partners.</p><p>Tune in.</p><p><strong><em>Recommended background read:</em></strong><em></em></p><p><a href="https://the-ken.com/story/how-zomato-swiggy-and-co-can-refill-their-delivery-rider-tank/"><em>How Zomato, Swiggy, and Co can refill their delivery-rider tank<br /></em></a><br /></p><p><em>Daybreak is produced from the newsroom of </em><a href="https://the-ken.com/"><strong><em>The Ken</em></strong></a><em>, India’s first subscriber-only business news platform. </em><a href="https://the-ken.com/pricing/"><strong><em>Subscribe</em></strong><em> </em></a><em>for more exclusive, deeply-reported, and analytical business stories.</em></p>