Ather’s IPO is a plot twist. Not a finale

<p>Ather Electric once pioneered the electric two wheeler segment. But now it has fallen behind its competition like Ola Electric and TVS Motor in terms of market share. </p><p>To make matters worse, its recent IPO saw a lukewarm response from investors. One thing is clear -- up until now, Ather’s focus has been on building superior products, loaded with features and a smooth user experience. But to take things to the next level, Ather will have to build a more compelling narrative. </p><p>How did it get here? What's next for the EV maker? </p><p>Tune in. </p><p>Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role <a href="https://the-ken.com/jobs/audio-journalist-the-ken/">here</a>. </p><p><strong><em>Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform.</em></strong><a href="https://the-ken.com/pricing/"><strong><em> Subscribe</em></strong></a><strong><em> for more exclusive, deeply-reported, and analytical business stories.</em></strong></p><p><br /></p>