Can Ather escape Ola Electric's shadow?

<p>Electric two-wheeler maker, Ather Energy, listed on the bourses on earlier in May, but its IPO was subscribed just 1.4X—a modest showing for a company once seen as a premium EV pioneer. The lukewarm response reflected investor fatigue, sparked by Ola Electric’s volatile stock performance, the Blusmart funding controversy, and global supply chain headwinds. Despite a strong product portfolio and a reputation for in-house innovation, Ather faces an increasingly crowded market and mounting pressure to scale.</p><p>IPO proceeds will fund a new manufacturing plant in Maharashtra, expanded R&amp;D, and marketing—moves aimed at boosting capacity and competitiveness.</p><p>Yet, with subsidies shrinking and profitability still out of reach, Ather’s long-term success hinges on its ability to grow sustainably, reduce costs, and prove it’s more than just another EV startup riding a fading wave.</p><p>Tune in.</p><p><strong><em>P.S The Ken’s podcast team is hiring! </em></strong><a href="https://the-ken.com/careers/"><strong><em>Here’s</em></strong></a><strong><em> what we’re looking for.<br /></em></strong><br /></p><p><strong><em>Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. </em></strong><a href="https://the-ken.com/pricing/"><strong><em>Subscribe</em></strong></a><strong><em> for more exclusive, deeply-reported, and analytical business stories.Listen to the latest episode of Two by Two </em></strong><a href="https://the-ken.com/podcasts/two-by-two/"><strong><em>here</em></strong></a></p>