Inside the financial playbooks of India’s wealthiest women

<p>In this special episode, hosts Snigdha Sharma and Rahel Philipose are joined by Soumya Rajan, founder and CEO of Waterfield Advisors, India’s largest multi-family office and wealth advisory firm. The conversation begins with a simple but important question: what does financial empowerment actually mean for women with wealth?</p><p>Over her decades in the world of wealth management, Soumya began noticing a consistent blind spot—traditional financial systems weren’t designed with women’s realities in mind. Even wealth advisory firms, she found, were falling short. That led her to launch HERitage, a specialized arm within Waterfield, focused on serving the financial needs of women more intentionally and effectively.</p><p>Soumya explains a framework she developed called T.O.U.C.H to outline how women tend to invest differently from men: they trade less, invest with clear goals, prioritize sustainability, and are more conscious and diversified in their approach. These patterns aren’t just preferences, they reflect a fundamentally different way of thinking about money.</p><p>The episode also draws on insights from Waterfield’s Women of Wealth survey, which looked at the investment behaviors of over 100 high-net-worth Indian women. The findings challenge a lot of conventional thinking: women are deliberate and strategic investors, but they still face barriers when it comes to financial literacy, access, and decision-making power.</p><p>Soumya also talks about how women in India are creating wealth—whether through inheritance, entrepreneurship, or leadership roles in corporate India—and how they’re using that wealth not just for security, but for impact. The conversation touches on growing trends in philanthropy, interest in global markets, and the rise of “passion investments” in areas like art, wellness, and legacy building.</p><p>Tune in </p><p>Soumya recommends —<br />TV Show: <a href="https://www.imdb.com/title/tt13111078/">Lioness </a><br />Book: <a href="https://www.amazon.in/Outsiders-Unconventional-Radically-Rational-Blueprint/dp/1422162672">The Outsiders </a></p><p><strong><em>Tell us what you thought of this episode. You can text us your feedback on WhatsApp at +918971108379. You can also write to us at podcast@the-ken.com<br /></em></strong><br /></p><p><strong><em>Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.</em></strong></p><p><br /></p>