Inside foreign universities’ desperate attempts to woo indifferent Indians

<p>Seventeen foreign universities have set up campuses in India in two years. Most can't fill their seats. And a Rs 1,000 crore scholarship push launched last month is the most visible sign yet that something isn't working.</p><p>The pitch is this: a western degree without the visa hassle, at Rs 15 to 25 lakh a year, which is roughly what Ashoka and Plaksha charge, but without the research environment or the actual campus. Students who wanted to leave India aren't particularly interested in a single-floor setup in a Gift City corporate building.</p><p>So why are so many foreign universities suddenly this desperate for Indian students?</p><p>Tune in to find out.</p><p><em>*Correction: The host mentions that Emeritus is the parent company of Eruditus. Eruditus is the company that has partnered with seven schools for a revenue-sharing model, not Emeritus. Emeritus is a brand under Eruditus. </em></p><p>*Clarification: The profit Eruditus posted of $400 million is independent of its partnerships with the universities. Classes under this partnership are yet to start and has made no revenue yet.</p><p><strong><em>Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. </em></strong><a href="https://the-ken.com/pricing/"><strong><em>Subscribe</em></strong></a><strong><em> for more exclusive, deeply-reported, and analytical business stories.</em></strong></p>