TBNS: AI Expert Explains the DEATH of Google Search
Dr. Tamara Patzer joins Brian Nichols to reveal AI suggestibility and why most experts are completely invisible to AI right now. The blue links are gone. Clickability has dropped over 50%. ChatGPT, Claude, Gemini, Grok, and Perplexity are now the new gatekeepers deciding who gets recommended... and most business owners, consultants, and authority figures have no canonical source of truth telling AI who they actually are.
May 23, 2026
36 min
Full
1,891 of 1,907
May 23, 2026
TBNS: AI Expert Explains the DEATH of Google Search
0:00 / 36:27
Excerpt playback isn’t available for this episode — use the full-episode link.
Search the Record
Moment search isn’t open for this episode yet
When it opens, you’ll be able to type any phrase and jump straight to the second it was said.
Charles Peralo Politics Episodes Around May 23, 2026
Episode 1,891 of 1,907 — walk the feed in the order it was published.
36:27This episodeTBNS: AI Expert Explains the DEATH of Google Search
Summary
Dr. Tamara Patzer joins Brian Nichols to reveal AI suggestibility and why most experts are completely invisible to AI right now. The blue links are gone. Clickability has dropped over 50%. ChatGPT, Claude, Gemini, Grok, and Perplexity are now the new gatekeepers deciding who gets recommended... and most business owners, consultants, and authority figures have no canonical source of truth telling AI who they actually are.
Inside, you'll hear the uncensored breakdown of how AI suggestibility actually works... why AI can only suggest and never recommend... and the exact source of truth framework Dr. Tammy uses to lock down expert identity on the blockchain. This is the playbook nobody is talking about... and it's the difference between being the expert AI surfaces or the one it skips entirely.
Identity collision is real. AI is already mismatching real experts with strangers, fake credentials, and bad actors gaming the system. If you're not building your AI identity right now, somebody else is building it for you. And you're not going to like what they build.
Dr. Tammy breaks down why AI suggests but never recommends... the post-quantum computing timeline Google just slashed from 2035 to 2029... and the brutal truth about why cold email is dead and snail mail is making a comeback in outbound sales. Plus, Brian gets into AI video generation, how to spot AI-written emails in seconds, and why putting your head in the sand isn't an option anymore.
Chapters
0:00 - Why AI Has No Idea Who You Are
2:00 - The Term That's Killing Old-School SEO
6:37 - AI As Your Mirror (The Reflective Tool Trick)
11:35 - When Bad Actors Game The AI System
14:01 - The Canonical Source Of Truth Nobody's Building
18:40 - Quantum Computing Just Got Slashed To 2029
27:28 - Why Snail Mail Is Beating Cold Email
Dr. Tamara Patzer:
AI Suggestibility - https://aisuggestability.com
Public Record Registry - https://publicrecordregistry.org
Beyond the Quantum Leap (book by Dr. Tamara Patzer)
Tools & Concepts Referenced:
ChatGPT - https://chatgpt.com
Claude - https://claude.ai
Google Gemini - https://gemini.google.com
Grok - https://grok.com
Perplexity - https://perplexity.ai
Show & Sponsor:
The Brian Nichols Show - https://www.briannicholsshow.com
Cardio Miracle (sponsor) - https://cardiomiracle.com/TBNS (for 15% off)
Brian's other podcast: CX Without the BS
Contact: brian@briannicholsshow.com
Brian on X / Instagram / Facebook: @BNicholsLiberty