#049 - Rory Sutherland - Psychology In The World Of Advertising
Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an...
January 28, 2019
1 hr 34 min
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Episode 49 · January 28, 2019
#049 - Rory Sutherland - Psychology In The World Of Advertising
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1:34:48This episode#049 - Rory Sutherland - Psychology In The World Of Advertising
Summary
Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator.
Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal.
Rory is one of the world's most influential advertising professionals and this episode is nothing short of gold for anyone who is a consumer, or advertises to them.
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Follow Rory on Twitter - https://twitter.com/rorysutherland
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