The Layover Live Episode 37 | R.I.P Advertising
October 3, 2018
4 min
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Episode 37 · October 3, 2018
The Layover Live Episode 37 | R.I.P Advertising
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Destination Discovery Episodes Around October 3, 2018
Episode 37 of 222 — walk the feed in the order it was published.
4:25This episodeThe Layover Live Episode 37 | R.I.P Advertising
Summary
Is advertising dead? On this week of The Layover Live Jason Swick, VP of Digital Marketing, is joined by our favorite Canadian/Digital Marketing Strategist, Aaron Nissen. Jason and Aaron discuss a recent article from Medium that claims advertising is dead. Aaron and Jason take apart this statement and discuss the shift from mass-market advertising to specific, niche targeting and how digital marketing has helped that shift.
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