Using Data to Drive Strategy | The Layover Live Episode 114
April 16, 2020
21 min
114
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113 of 222
Episode 114 · April 16, 2020
Using Data to Drive Strategy | The Layover Live Episode 114
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Destination Discovery Episodes Around April 16, 2020
Episode 113 of 222 — walk the feed in the order it was published.
21:22This episodeUsing Data to Drive Strategy | The Layover Live Episode 114
Summary
<p>This week on The Layover Live, Jason is joined by Director of Digital Strategy, Aaron Nissen, to discuss the vast amounts of data that are being published right now and how DMOs can use this data to plan their strategy when looking to the future. Jason and Aaron also discuss Simpleview's new data resource to examine traffic trends across DMO sites, they also explore what DMOs are doing to continue to be valued members of their local communities.</p>
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