After Party with Emily Jashinsky
@afterpartyemily·133K subscribers·1.6K videos
The REAL Reason CBS News’ Rebrand Strategy is Falling Flat as Ratings Tumble, with Max Tani
Posted
January 15, 2026
Views
27,479
Likes
655
Comments
174
January 15, 2026
27,479
655
174
3.02%
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Emily Jashinsky is joined by Max Tani, Media Editor at Semafor & CoHost of the "Mixed Signals" podcast to discuss CBS Evening News’ troubling relaunch under Tony Dokoupil. Despite a major marketing push, viewership is down. Tani explains the deeper structural problemsbroadcast TV’s overall decline, CBS’ constant anchor turnover, and the network’s confused attempt to chase viral digital moments. They also dig into CBS’ identity crisis, and rumored 'Whiskey Fridays.'
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CBS ratings decline worse than competitors despite marketing effort
Broadcast television declining as audiences shift to digital platforms
CBS anchor turnover undermines viewer loyalty compared to competitors
Left-leaning viewers departing CBS Evening News
CBS leadership pushing for viral moments in news broadcasts
Creating viral moments incompatible with daily news broadcast format
Evening news format fundamentally incompatible with viral content strategy
Tony Dokoupil generating online attention and viral moments
Evening news audience aging as younger viewers abandon linear television
News networks must embrace digital media to survive
Barry Weiss built subscriber-based model rejecting advertiser dependency
Trump interview with Dokoupil generated modest digital viewership
Major networks struggling to solve digital transition problem
NBC spinning off MSNBC despite profitability due to industry decline
Traditional broadcast networks facing obsolete business models
Fragmented media landscape makes broad news organizations unsustainable
Media companies unable to sustain legacy overhead with declining audiences
Independent digital shows more cost-efficient than traditional broadcast news
Legacy broadcast infrastructure prevents agility and cost-effectiveness
CBS developing alcohol-sponsored segment with Dokoupil
Jack Daniels denies involvement in CBS Whiskey Fridays segment
CBS brand messaging confused and contradictory
CNN attempted casual rebranding of morning show format
Audience indifferent to anchor appearance in successful media formats
CBS has nothing to lose experimenting with format changes
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