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1983: IMAGINE SOFTWARE - Dawn of the Rock Star Coder? | Riverside | Retro Gaming | BBC Archive
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5:11Now Playing"An industry dominated by teenagers, who could retire as millionaires by 25."
Mike Andrews reports on the UK computer game craze, and visits Liverpool's Imagine Software - the studio behind the hit Vic 20 and ZX Spectrum games Arcadia, Wacky Waiters and ZZoom. Imagine Software focuses heavily on the way their games are packaged and marketed, while Virgin - which has recently entered the computer game market in the face of falling record sales - promotes their programmers in a way that echoes how their record label promotes pop artists. The obvious question is - are computer games the new pop music?
Mike speaks to Imagine co-founder Dave Lawson, Imagine programmers Ian Weatherburn and John Gibson and Kieran Brennon, whose game Bitmania is being published by Virgin, to find out.
Clip taken from Riverside, originally broadcast on 24 October, 1983.
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